Digital Marketing for Bike Shops

Grow Business and Sustain Revenue

A partner that actually knows the difference between Salsa and hot sauce

We help bike shops across the US and Canada boost in-store and ecommerce sales with effective digital marketing, including paid media, seo, and on-site content. Bike shops who invest in online shopping-enabled websites may not see much activity without investing in marketing the website itself. But when they do, ecommerce revenue feels like drafting behind a lead rider.

The past few years have been a wild ride for the bike industry. We’ve worked with dozens of bike shops over the past 5 years to help them achieve resiliency and revenue growth in local and national markets. We work with platforms you’re on, like Workstand, and understand the brands you carry and the consumers you cater to. From finding new customers to selling in and through inventory challenges, we’re a valued partner for independent retailers, helping shop owners navigate challenges with bike market insights, marketing knowledge, and attentiveness.

Revenue growth for bike shops comes from building a dependable flywheel

Drive Visibility & Traffic

Bring people to the website with paid media, seo, and content marketing. Improve foot traffic with local SEO and helpful website content.

Engage & Re-engage

Support prospective buyers with quality content that helps them want to engage and make good purchase decisions. Get engaged users back to the website.

Improve Return

Focus on key brands, categories, and services that address inventory gluts, grow average order value, and improve margins.

When it comes to online revenue, we’ve got you covered. Our ongoing work plan optimizes for revenue by focusing on this formula:

revenue = traffic x conversion rate x average order value

This formula is a great starting point – a way to wrap your head around what it takes to grow online revenue. By breaking the components down to traffic, conversion and order value, it makes it much easier to prioritize efforts and chip away at the objective. Learn how it works.

Our Work

"Two Octobers is crushing it with our digital marketing program--we saw an immediate increase in return on ad spend in our Google campaigns! The ability to collaborate on what product categories to promote has helped us move inventory more fluidly. It's great to have a partner that mirrors our passion for the business." - Emma Meaney, Operations Manager, Cranky's Bike Shop, Edmonton AB

Bike Sales +163% YOY

A 3-location bike shop experienced a 163% YOY increase in bike sales from a targeted brand through page-one Google ranking and website traffic increases.

$8 ROAS

Average Return on Ad Spend for bike shop paid media campaigns managed by Two Octobers in 2023.

Want to see results like these?

Let's Grow

FAQs

How does digital marketing drive ecommerce sales for bike shops?

Ecommerce sales are projected to increase 15% each year over the next 3 years. With shifting consumer behavior, rising above the fray is challenging for independent retailers. We know which digital marketing tactics help you connect with consumers at multiple stages of the buying process and drive them to purchase. Two Octobers’ digital marketing for bike shops drives more website traffic and purchases so retailers grow sales and customers.

How does digital marketing drive in-store sales for bike shops?

Consumers consistently use the internet to gather information about local businesses. Having an up-to-date and compelling online presence across the places people are looking for your products and services helps drive positive brand impressions and bring people in-store. Consumers increasingly appreciate being able to browse a local store’s inventory before visiting, and tools like Google’s local inventory ads can even help direct online product searchers to buy directly in store.

How do you know so much about the bike industry?

We’ve helped dozens of bike shops with online marketing, driving significant growth.
We conduct our own research on how consumers look for bike information and products online.
We’re outdoor recreation enthusiasts. Some of us have even worked on the floor in bike shops.

What makes you different from other agencies or marketing services?

We know the bike industry and the realities of running an independent bike shop. Our team includes the expertise of people who’ve worked in shops.
We customize our approach to your unique situation–your location, your products, your priorities.
We’re responsive, attentive, and communicative. Collaboration and teaching as we go are core to our values as a company.