I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.
![GTM Event Tracking Cheat Sheet](http://twooctobers.com/wp-content/uploads/2017/05/GTM-Event-Tracking-Cheat-Sheet-791x1024.png)
Musings on “what matters is measurable”, new Looker Studio features, a cool free GA4 audit dashboard, and more.
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
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