I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.

Product updates in Google’s analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.
GA4’s new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what’s included.
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.
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