
Analytics Roundup – Updates from January 2025
Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.
Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.
Musings on “what matters is measurable”, new Looker Studio features, a cool free GA4 audit dashboard, and more.
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
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