How to get the most out of Google Analytics 2017

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Thank you to everyone who attended my Denver Startup Week presentation on How to get the most out of Google Analytics!

Here is a PDF of the presentation: DSW-GA-2017

Drop us a line if you’ve got questions or comments!

Product updates in Google’s analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.

GA4’s new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what’s included.

New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.

Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.

We help marketing teams demystify analytics and improve digital marketing results.