GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
Check out our crash course on how to get the most out of GA4 reports.
Having trouble understanding the GA4 interface? Let’s walk through the platform to demonstrate how to quickly and efficiently find the data you need.
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