Our Most Popular Blogs & Videos Helped You Do More in GA4
In 2024, marketers faced a pivotal year in web analytics as leveraging GA4 became a crucial tool for driving marketing success. But the learning curve was steep. As we look back at the most impactful content Two Octobers published in 2024, it’s clear which topics resonated most with our audience: practical solutions for everyday GA4 challenges, advanced techniques for deeper insights, and creative approaches to reporting. Here are the blogs and videos that our marketing community found most valuable this year, each offering actionable guidance for mastering Google Analytics in your daily work.
Top 5 Most Read Blog Posts
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
Time-of-Day reporting in GA4 & Looker Studio
GA4's reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
GA4 Funnel Exploration: Where Do Users Go After Landing?
There's a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
How to Use Path Explorations in GA4
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
Customizing Automatic Form Submit Events in GA4
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Our Top 5 Most Watched YouTube Videos
GA4 Attribution Models: How They Work
Keep on Learning in 2025
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