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I’ve had a hard time finding a good answer to this question: what percentage of searches on web search engines such as Google and Bing are local? I’ve heard wildly different statistics, possibly due to the fact that “local” is a difficult concept to define. Is a search for an area code a local search?
Make sure you can be found: seeing site content and navigation from the point of view of a search engine. I’ve mentioned a few times on this blog how compelling content and links from other sites are the most important factors if you want to show up in search engines. That’s true, but they matter little
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