Communicating the Value of Marketing to Business Leaders
Kris Skavish
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Native Google Search Console May Be Limiting You – Here’s Why
Serin Silva
Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there–see how to access it.
Analytics Tutorial: Content Deep Dive
Nico Brooks
In this tutorial, we explore methods for analyzing a top content page – i.e. a page we are really interested in getting people to. The goal of this analysis will be to identify tactics for increasing engagement with the page. For this example, we will be looking at the contact page on the Two Octobers
Analytics Tutorial: How Is My Marketing Contributing to Revenue?
Nico Brooks
Calculating Marketing ROI There are a lot of different ways to look at marketing ROI, but for organizations that sell online, return on ad spend (ROAS) is a common metric for measuring marketing performance. ROAS is gross revenue divided by ad spend. Simply put, how much did you spend to generate how much revenue? It
Analytics Tutorial: What Are My Top Audiences?
Nico Brooks
Audience Analysis in GA The Audience section of GA reporting shows characteristics of the people who visit a website, including where they come from, what devices they use, and demographics. To understand top audiences, we are going to export several of these reports and look for top- and poor-performing audience segments. The reports we are
Google Analytics: Goals & Multi-channel Funnels
Nico Brooks
In this module, we will cover how to set up goals in GA, and some of the reports in the Conversions section of reporting that help us understand the whos and hows of conversion behavior. We’ll be using the Google Analytics demo account in the examples in this module. The demo account is a GA
