How Web Tracking Works
Nico Brooks
Understanding the mechanics of web tracking helps bring clarity and meaning to the data we analyze.
blog
Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Grow Online Revenue with this Formula
Morgan Hassell
The ingredients necessary to bring more traffic and revenue to an ecommerce website, are all within one tried-and-true formula.
Communicating the Value of Marketing to Business Leaders
Kris Skavish
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
Native Google Search Console May Be Limiting You – Here’s Why
Serin Silva
Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there–see how to access it.
Analytics Tutorial: Content Deep Dive
Nico Brooks
In this tutorial, we explore methods for analyzing a top content page – i.e. a page we are really interested in getting people to. The goal of this analysis will be to identify tactics for increasing engagement with the page. For this example, we will be looking at the contact page on the Two Octobers
Analytics Tutorial: How Is My Marketing Contributing to Revenue?
Nico Brooks
Calculating Marketing ROI There are a lot of different ways to look at marketing ROI, but for organizations that sell online, return on ad spend (ROAS) is a common metric for measuring marketing performance. ROAS is gross revenue divided by ad spend. Simply put, how much did you spend to generate how much revenue? It
