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Marketing Resources

Top of 2024

Our top-read & viewed content in 2024 showed GA4 and Looker Studio topics

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Marketing Resources

Digital Marketing Updates: January 2025

This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.

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Search

Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.

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Top of 2024

Our top-read & viewed content in 2024 showed GA4 and Looker Studio topics

Read more Analytics blogs, including blogs about GA4 and Looker Studio

SEO

Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources. 

Guide to SEO Topic Clusters

A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.

Read more SEO blogs, including blogs about content marketing, Local SEO and Conversion Rate Optimization

Paid Media

Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources.

Search Ad CTRs by Age

A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.

Read more Paid Media blogs

Marketing Resources

We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.

trust tru katsande vsr27ecDhbE unsplash

Top of 2024

Our top-read & viewed content in 2024 showed GA4 and Looker Studio topics

Digital Marketing Updates: January 2025

This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.

Digital Marketing Updates: October 2024

Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.

Business for good

Running a better business means moving away from the status quo. Two Octobers is a certified B Corp™, which means we meet the highest verified standards of social and environmental performance, transparency, and accountability. Here are some of the ways we work differently.

Celebrating Volunteer Month

Two Octobers employees got out of the office in March, following their passions to make their communities better.

Read more Business for Good blogs, including blogs about Apprenticeship

news

Stay abreast of all things Two Octobers — tools, press, awards, and more.

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Two Octobers Wins Workforce Award

Two Octobers has won the Transformer award from Denver Workforce Services for our digital marketing registered apprenticeship program.

Mozcon 2021: Google Search Console Data, unleashed

SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At MozCon Virtual 2021, Two Octobers’ Product Director Noah Learner spoke about how the GSC API can unlock game-changing insights into SEO. The API contains millions

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